At Retina | Production and Marketing Agency, we combine strategic thinking with creative excellence to craft stories that inspire, connect, and endure. Founded by Hafsa Sherifi Abdula (Co-founder & Creative Director) and Furkan Abdula (Co-founder & Production Director), Retina was born from a shared vision: to bring brands closer to people through powerful storytelling and innovative communication.
With more than 15 years of professional experience, our team specializes in PR, marketing, digital strategy, filmmaking, photography, graphic design, and social media management. Over the years, we have partnered with leading companies and organizations in North Macedonia, the Balkans, Europe, and beyond, delivering tailored solutions that strengthen brand presence and drive measurable impact.
What sets us apart is the fusion of corporate precision and creative artistry. Every project we undertake is guided by a strategic approach, enriched by visual storytelling, and executed with uncompromising professionalism. Whether producing a film, designing a campaign, or managing global digital platforms, we ensure that every detail reflects our clients’ vision and elevates their message.
Headquartered in Skopje, North Macedonia, Retina proudly serves clients worldwide. Our mission is simple: to transform ideas into meaningful experiences that move audiences and build lasting connections.
At Retina, we don’t just deliver services — we shape stories that matter.

